It's Hard to be This Soft.
Collections
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Men's Shirts
Style, fit, and comfort with original hand printed graphics that start conversations...
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Women's Shirts
Women's apparel
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Sweatshirts
All sweatshirts are unisex. Sizing reflects standard men's tshirt sizing.
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Men’s Long Sleeve Shirts
Men’s long sleeve tshirts
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California Cups
Hand thrown ceramic pieces. Original designs made in Ventura.
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Children’s wear
Youth sized apparel
FEATURED PRODUCTS
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Classic Ventura Pier Tshirt
Regular price 280.00 SEKRegular price -
San Buenaventura Mermaid Dolman
Regular price 280.00 SEKRegular price -
Moby Dick Tshirt
Regular price 280.00 SEKRegular price -
Ventura Temple of Surf Tshirt
Regular price 280.00 SEKRegular price -
Women's Mermaid Country Tank Top
Regular price 280.00 SEKRegular price -
San Buenaventura Mermaid Tshirt
Regular price 280.00 SEKRegular price -
Last Little Surf Town
Regular price 280.00 SEKRegular price -
Channel Islands Tshirt
Regular price 280.00 SEKRegular price -
PCH Tshirt
Regular price 280.00 SEKRegular price -
Ventura Sun + Waves T-shirt
Regular price 280.00 SEKRegular price -
Air Land & Sea Tshirt
Regular price 280.00 SEKRegular price -
California Squid and Sealife
Regular price 280.00 SEKRegular price -
The Nautilus T-shirt
Regular price 280.00 SEKRegular price -
Sea Life Mermaid Tshirt
Regular price 280.00 SEKRegular price -
Ventura Pier Sherpa lined Sweatshirt Jacket
Regular price 746.00 SEKRegular price -
Oxnard Mermaid Tshirt
Regular price 280.00 SEKRegular price -
Oxnard Surf Berry Tshirt
Regular price 280.00 SEKRegular price -
Surf & Berries Ventura Tshirt
Regular price 280.00 SEKRegular price -
Ventura Temple of Surf Tank Top
Regular price 280.00 SEKRegular price -
Surf & Berries VenturaMen’s Tank Top
Regular price 280.00 SEKRegular price -
Ventura Horizons
Regular price 280.00 SEKRegular price -
The Nard Un-Malibu Tshirt
Regular price 280.00 SEKRegular price
