
NEW! Fresh redesign!
It's Hard to be This Soft.
Style, not fashion. Shirts you’ll love to wear again and again. Soft, flattering fit, beautiful art designed and hand printed in California.
Collections
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Men's Shirts
Style, fit, and comfort with original hand printed graphics that start conversations...
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Women's Shirts
Women's apparel
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Sweatshirts
All sweatshirts are unisex. Sizing reflects standard men's tshirt sizing.
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Men’s Long Sleeve Shirts
Men’s long sleeve tshirts
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California Cups
Hand thrown ceramic pieces. Original designs made in Ventura.
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Children’s wear
Youth sized apparel
FEATURED PRODUCTS
A sampling of our favorites
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Classic Ventura Pier Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
San Buenaventura Mermaid Dolman
Regular price $30.00 USDRegular priceUnit price / per -
Moby Dick Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Temple of Surf Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Women's Mermaid Country Tank Top
Regular price $30.00 USDRegular priceUnit price / per -
San Buenaventura Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Last Little Surf Town
Regular price $30.00 USDRegular priceUnit price / per -
Channel Islands Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
PCH Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Sun + Waves T-shirt
Regular price $30.00 USDRegular priceUnit price / per -
Air Land & Sea Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
California Squid and Sealife
Regular price $30.00 USDRegular priceUnit price / per -
The Nautilus T-shirt
Regular price $30.00 USDRegular priceUnit price / per -
Sea Life Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Pier Sherpa lined Sweatshirt Jacket
Regular price $80.00 USDRegular priceUnit price / per -
Oxnard Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Oxnard Surf Berry Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Surf & Berries Ventura Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Temple of Surf Tank Top
Regular price $30.00 USDRegular priceUnit price / per -
Surf & Berries VenturaMen’s Tank Top
Regular price $30.00 USDRegular priceUnit price / per -
Women's Mermaid Country V Neck
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Horizons
Regular price $30.00 USDRegular priceUnit price / per