It's Hard to be This Soft.
Collections
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Men's Shirts
Style, fit, and comfort with original hand printed graphics that start conversations...
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Women's Shirts
Women's apparel
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Sweatshirts
All sweatshirts are unisex. Sizing reflects standard men's tshirt sizing.
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Men’s Long Sleeve Shirts
Men’s long sleeve tshirts
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California Cups
Hand thrown ceramic pieces. Original designs made in Ventura.
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Children’s wear
Youth sized apparel
FEATURED PRODUCTS
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Classic Ventura Pier Tshirt
Regular price $30.00 USDRegular priceUnit price per -
San Buenaventura Mermaid Dolman
Regular price $30.00 USDRegular priceUnit price per -
Moby Dick Tshirt
Regular price $30.00 USDRegular priceUnit price per -
Ventura Temple of Surf Tshirt
Regular price $30.00 USDRegular priceUnit price per -
Women's Mermaid Country Tank Top
Regular price $30.00 USDRegular priceUnit price per -
San Buenaventura Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price per -
Last Little Surf Town
Regular price $30.00 USDRegular priceUnit price per -
Squiggly Ventura
Regular price $30.00 USDRegular priceUnit price per -
Channel Islands Tshirt
Regular price $30.00 USDRegular priceUnit price per -
PCH Tshirt
Regular price $30.00 USDRegular priceUnit price per -
Ventura Sun + Waves T-shirt
Regular price $30.00 USDRegular priceUnit price per -
Air Land & Sea Tshirt
Regular price $30.00 USDRegular priceUnit price per -
California Squid and Sealife
Regular price $30.00 USDRegular priceUnit price per -
The Nautilus T-shirt
Regular price $30.00 USDRegular priceUnit price per -
Sea Life Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price per -
Ventura Pier Sherpa lined Sweatshirt Jacket
Regular price $70.00 USDRegular priceUnit price per -
Silver Strand midweight pullover hoodie
Regular price $45.00 USDRegular priceUnit price per -
YOUTH California Bear Ventura Hoodie
Regular price $38.00 USDRegular priceUnit price per
