It's Hard to be This Soft.
Style, not fashion. Shirts you’ll love to wear again and again. Soft, flattering fit, beautiful art designed and hand printed in California.
FEATURED PRODUCTS
A sampling of our favorites
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Classic Ventura Pier Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
San Buenaventura Mermaid Dolman
Regular price $30.00 USDRegular priceUnit price / per -
Moby Dick Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Temple of Surf Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Women's Mermaid Country Tank Top
Regular price $30.00 USDRegular priceUnit price / per -
San Buenaventura Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Last Little Surf Town
Regular price $30.00 USDRegular priceUnit price / per -
Squiggly Ventura
Regular price $30.00 USDRegular priceUnit price / per -
Channel Islands Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
PCH Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Sun + Waves T-shirt
Regular price $30.00 USDRegular priceUnit price / per -
Air Land & Sea Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
California Squid and Sealife
Regular price $30.00 USDRegular priceUnit price / per -
The Nautilus T-shirt
Regular price $30.00 USDRegular priceUnit price / per -
Sea Life Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Ventura Pier Sherpa lined Sweatshirt Jacket
Regular price $70.00 USDRegular priceUnit price / per -
Silver Strand midweight pullover hoodie
Regular price $45.00 USDRegular priceUnit price / per -
YOUTH California Bear Ventura Hoodie
Regular price $38.00 USDRegular priceUnit price / per -
San Buenaventura Mermaid midweight pullover hoodie
Regular price $45.00 USDRegular priceUnit price / per -
Oxnard Mermaid Tshirt
Regular price $30.00 USDRegular priceUnit price / per -
Oxnard Surf Berry Tshirt
Regular price $30.00 USDRegular priceUnit price / per